A new production format from Place Studio
Moments offers a new way to tell the story of a place by deliberately orchestrating the most fascinating, engaging scenes from across a country, its culture and people.
For travel and tourism brands, Moments provides a powerful new storytelling tool that easily integrates into existing campaigns, providing an evergreen library of stories to spark social growth and drive new travel.
Moments is a new storytelling format that draws from documentary, podcasts, indie filmmaking and social content to create a new visual language for travel.
Each story unfolds in a single shot—ranging from 18 seconds to three minutes—that is visually striking, provocative, funny or insightful, and can be instantly understood and reacted to.
These Moments are engineered to leverage the grammar of what works best in short-form video and spread rapidly across social channels.
Moments are built to stand out in a crowded world of social. They do this by employing a few key characteristics:
BELIEVABILITYViewers crave authenticity and will stop scrolling when they feel like they’re eavesdropping on a real moment
INTRIGUEEvery country has its arguments, its jokes, its idioms. To potential visitors these snippets can reveal tantalizing glimpses of a culture, drive sharing, engagement and ultimately, travel.
BEAUTYPart of what makes a destination irresistible is its aesthetic, its vibe, the aspirational world it offers travelers. Moments perfectly captures that unique beauty, appealing especially to Instagram-obsessed travelers.
A defining element of our production is conversation.
We’ll orchestrate exchanges that stop-the-scroll and spark participation. But these won’t unfold in podcast studios or interview setups. Instead, we’ll place subjects in stunning, perfectly-styled settings and guide the conversation to elicit viral soundbites.
Every culture has its passions, its obsessions, the arguments that families and friends love to engage in. These snippets highlight the country’s cultural vibrancy, and give potential visitors a rich preview of what a country has to offer.
We’ll cast emerging culture makers with deep local respect and broad international followings. This creator‑agnostic approach guarantees built‑in audiences, with each guest sharing their Moments with their own audiences. We call this distribution through participation.
Because our format is not host or influencer driven, Moments are highly distributable and shareable, even for influential creators. We call this distribution through participation.
This high level of shareability happens because:
> These celebrities and cultural influencers are eager to be seen as connected to their roots, their home country and culture.
> The unique creator-agnostic format makes the reshare feel organic, as if they had captured the Moment themselves.
> The collaborative nature of Moments gives them the feeling of ownership over their content.
Large international following
Destination marketing mission aligned
Cultural tastemakers
These Moments don’t just happen, they must be orchestrated from a deep understanding of the opportunities and goals each destination has to offer.
Our deep roster of award winning storytellers—from journalists to stylists to cinematographers—work closely with our clients to unearth the most compelling opportunities for each destination, always focusing on capturing that perfect shareable moment.
